You're not effectively optimizing your marketing strategies until you're dexterous with cohort analysis. Cohort analysis is one of the most powerful tools for behavior measurement and enables marketers and other stakeholders to analyze groups of customers across a variety of "like" traits like when they joined and where they came from. In this survey course, I will walk you through a mock data dump to showcase best practices around scoring data and making it usable; from there, we'll conduct a sample cohort analysis the scrappy way - in Excel! I'll also highlight shortcuts and tricks that will have you drowning in a sea of actionable business insights. Not convinced? Read about how my student Kareem Mayan used his learnings from this class to reduce his business' cancellation rates by 87.5% (and congrats to Kareem on making #1 in Hacker News with this post!).
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Final Note: a working knowledge of Excel (pivot tables in particular) is very much recommended for this class. If you need help getting started there, I highly recommend Shir Aviv's Intro Excel and Pivot Table courses. To receive a $10 discount for either class, you can use the code CASSIE10 at checkout.
Cassie Lancellotti-Young is VP Client Optimization & Analytics at Sailthru. Before joining Sailthru, where she works with top brands in e-commerce and publishing to improve the relevance of their marketing and increase their customer lifetime values. Before joining Sailthru, Cassie spent a year at Gerson Lehrman Group working on new business line development by way of the minimum viable product/growth hacking approach. Prior to GLG, Cassie served as VP Marketing at Savored, where she managed user acquisition, email and product marketing, and partnerships; Savored sold to Groupon in 2012. Cassie was also an early employee at TheLadders.com, where she spent three years managing direct marketing and subscription analytics for the company’s jobseeker product and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank.
Cassie graduated from Duke and holds an MBA from the Tuck School at Dartmouth College. She is an expert on data analytics (and making them digestible!) - she's been called "the Nate Silver of startup analytics" - and welcomes the opportunity to nerd out with fellow quantitative enthusiasts. Cassie is also an advisor to several NYC startups and is avidly working to become an amateur blogger but regularly forgets to write stuff.