Creative Product Development

Want to have your best holiday season yet? Danielle will work through exercises with the group to guide you through developing a new product line based on what's working for you already, what your unique buyer is dying to spend money on, and what makes you want to run to the studio and make! 

What to bring: 

  • A list of items or services sold this year (it's ok if you're just starting and don't have this information!) 
  • Your favorite item (or a photo) – even if this hasn't sold!
  • A description of your idea buyer (Don't know where to start? Don't worry. I can walk you through this one in class.)
  • Sketchbook and your favorite pen or pencil
Attendees should already have a product or service in mind to sell, or be an established creator.
  • Creative Product Development


    TBD DUMBO or Williamsburg, Greenpoint
    Brooklyn, NY

    • Analyze the products or services you currently sell
    • Worksheet that can help you develop a deeper understanding of your target market
    • Exercises to help you come up with a new, innovative, top selling product
    • A detailed launch plan for your new product or product line
    Thu, September 20th, 2012

    7:00 pm - 8:30 pm EDT

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Danielle Maveal

Danielle Maveal, was’s Seller Education Lead for five years. She works to help artists and crafters make a creative living selling their work. She shares tips in the Seller Handbook, in the Etsy Success newsletter, has hosted hundreds of live workshops in the Online Labs and in person at conferences around the world. She's led classes at General Assembly, The Creative Conference of Entrepreneurs, Martha Stewart's Dreamers Into Doers Conference, NY Brand Lab Radio, Pratt, and other entrepreneurial events. 

Less than a year after opening her Etsy shop, Etsy asked her to come work for the then small start-up, and she’s been teaching ever since. Her focus is to encourage, motivate, and educate anyone running a small, independent business.

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TBD DUMBO or Willia...

Brooklyn, NY

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