Oftentimes we respond to tricky questions or aggressive situations by freezing up, getting defensive, or shooting out a list of facts that does not connect with our audience or our mission.
Learn the techniques that will help you speak confidently about what you do in order to:
1. Help people connect to your beliefs and values;
2. Not play into a framework others have created;
3. And, ultimately, further your cause, business goals, or professional development.
In one class, I will help you demystify the communications techniques that make politicians, executive directors, and spokespeople effective at gaining support.
√ General Do’s and Don’ts every speaker should know
√ Crafting the perfect message
√ Ways of speaking to win over critics and skeptics
√ How to articulate your worldview and why it’s important for success
The format of this session will be workshop-based. You can expect to take part in:
1. A segmented lecture discussing the topics above
2. In-class discussions to help you understand key points
3. Group exercises to make you comfortable with skills immediately
All students must have something they believe in and be willing to talk about, as your cause or mission will be the focus of our in-class discussion and group exercises.
419 Park Avenue South Do Tank
New York, NY
7:00 pm - 8:45 pm EDTAdd to Cal
My long-term activism and passion for social change has heavily influenced my marketing style and technique. I have come to learn that community-based strategy allows people to further their cause; whether it’s a social or political issue, a business venture, or whatever it is you are passionate about.
The techniques that I have been using allow me to come up with marketing strategies that work with litte or no budget; drawing on the power of community and creative strategy to raise awareness and funds.
My continued efforts have propelled me from passionate activist to trusted professional, as I currently work as a marketing and communications and marketing strategist.