Context is Key: Social Media Strategy in a Noisy Online World

24 Videos (1h 31m)
  • Introduction

    • Trailer

      01:03

    • Introduction

      09:14

    • Context vs. Content

      02:44

  • Facebook

    • Facebook (part 1)

      01:46

    • Facebook (part 2)

      05:15

    • Jabs vs. Hooks

      02:13

    • Facebook Case Study: Kit Kat

      03:55

    • Facebook Case Study: Reggie Bush

      03:59

    • Lesson 2 Prompt

      02:43

  • Instagram

    • Instagram

      08:03

    • Instagram Case Studies

      04:30

    • Lesson Three Prompt

      03:21

  • Pinterest

    • Pinterest

      04:51

    • Pinterest Case Study: Arby's

      04:47

    • Pinterest Case Study: Lauren Conrad

      02:29

    • Lesson Four Prompt

      00:57

  • Tumblr

    • Tumblr

      03:40

    • Tumblr Case Study: Jimmy Fallon

      03:17

    • Tumblr Case Study: Smirnoff

      04:05

    • Lesson Five Prompt

      02:47

  • Twitter

    • Twitter

      04:07

    • Twitter Case Studies

      06:12

    • Lesson Six Prompt

      01:34

  • Summary

    • Summary

      03:43

Class Project: Create a channel-specific social media strategy for a brand

Assignment Details

6,580

Students

176

Projects

About This Class

Tell the right story. Build a powerful brand.   Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will b... Read More

Published on Thu, Nov 14th 2013