Context is Key: Social Media Strategy in a Noisy Online World

, CEO of VaynerMedia

Student Projects View all projects →

Brett Coffey

Brett Coffey


Matej Jan

Matej Jan


Josh Schermer

Josh Schermer


Class Project

Create a channel-specific social media strategy for a brand

About the Class

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

More Information

Level: Beginner

School: Entrepreneurship

Related Subjects: Business, Digital Strategy, Social Media, Content Strategy

At a Glance

  • 23 Video Lessons (1h 30m)
  • 5.4K Students
  • 93% Positive Reviews (194)
  • Self-Paced Online Class

About the Teacher

Gary Vaynerchuk

Gary Vaynerchuk

CEO of VaynerMedia

I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad sta...

93% Positive Reviews

Jessica Murden

Jessica Murden

CrossFit gym owner. Marketing/Branding.

Awesome class! Great overview and explanation of the social platforms and how to use them effectively. Gary has great energy, which gets you super enthused while watching the lessons.

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