Can't Buy Me Love: Getting Started With Paid User Acquisition

, Director of User Acquisition at HowAboutWe

This class is intended for people who are trying to take on paid user acquisition at their company - whether it be a role change or a new avenue of growth for the company. Key topics include: When does it make sense to start paid acquisition? What are the key differences between different channels? What are the systems you should have in place as you set up and begin to scale your paid acquisition efforts?
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  • Can't Buy Me Love: Getting Started With Paid User Acquisition

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Kate Huyett

Director of User Acquisition at HowAboutWe

Transitioned into user acquisition at a startup after 5 years in finance and am now working as the head of customer acquisition & business intelligence at HowAboutWe.com.

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