Build a Social Mission-Driven Brand

6 Videos (48m)
  • Branding with a Social Mission

    • Trailer

      01:13

    • Social Impact

      08:46

    • Mission, Vision, and Brand Architecture

      09:48

    • Your Brand as a Story

      10:35

    • Launching

      10:18

    • Final Thoughts

      07:49

Class Project: Tell a story of your favorite brand re-imagined with a social mission

Assignment Details

1,049

Students

5

Projects

100%

26 Reviews

About This Class

Take your favorite brand and re-imagine it with a social mission. Demonstrate the impact the brand would have, explain how it would share the story, and draft its launch plan.   Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blume... Read More

Published on Thu, Jun 12th 2014