UX Essentials

, Founder, Gin Lane Media

User Experience is becoming one of the most important components of a product or a brand, and as a result, it is crucial to gain a holistic understanding of UX. Grasping the power of visual communication—realizing how easily one can lose or frustrate a user—is key. With a successful UX, users become completely immersed in what they are doing, allowing them to forget about the medium they are working with. In order to achieve this, you must understand who your users are, how they behave, what they want, and how to deliver it.

In this course, students will learn how to design and develop a product based on an understanding of its audience. It will also cover the meaning of UX for brands in terms of identity and interaction, best practices for development, and where UX is headed in the future.

Note: All proceeds will be donated to Raise Cache, a benefit fashion show on November 17th to celebrate NY tech and raise $100,000 for HackNY.

  • UX Essentials


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Emmett Shine

Founder, Gin Lane Media

Gin Lane is a full service digital creative agency specializing in progressive and engaging user experiences. For a bit more information:

• Select recent work
• Our twitter
• Our website

Emmett & Co. 


Learn more about them and their work here.

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