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Typography That Works: Typographic Composition and Fonts

By ·Faculty, Maryland Institute College of Art

Class Project

Redesign your business card

Clean, smart typography makes you (or your client) look clean and smart, too. Clunky, incompetent typography...well, you know the drill. Good typography is a pleasure to read; bad typography sucks the energy out of your content and leaves it for dead by side of the road.

What You'll Learn

  • Sans + Structure. A great sans family is a palette of light and dark tones. Learn what gives a sans serif typeface its special character.
  • Serif + Details. Learn to exploit the fussy details of a full-bodied serif type family.
  • Slab + Customization. Slab faces are heavy furniture. Learn what to do with them.

What You'll Make

You will understand how to recognize and exploit great typeface and how to create intriguing, seaworthy compositions. You will create a business card using the typography elements covered in each lesson.You will complete this course knowing how to clarify your message and add meaningful complexity to your work.

Take this course if you are a beginner who wants to unlock the power of type, or if you are a designer looking for a quick refresher. Artists, writers, illustrators, and developers will all find something useful in this free workshop.

Prerequisites

This class is intermediate because basic knowledge of InDesign or Illustrator will give you tools to implement the concepts in this workshop.

Level: Intermediate

Ellen Lupton

Faculty, Maryland Institute College of Art

I am a curator of contemporary design at Cooper Hewitt Smithsonian Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. An author of numerous books and articles on design, I am a public-minded critic, frequent lecturer, and AIGA Gold Medalist. My book Thinking with Type is used by students, designers, and educators worldwide.

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    • 11 Video Lessons
    • 19.5K Students
    • 94% Positive Reviews (212)
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

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