Type Treatments 101

, Artist, Creative Director, Spacial Designer

A quick study in how to customize a font or create letters that show your unique style:

  • We'll look at designers who are doing this now.
  • We'll demo a few techniques.
  • You'll sketch out a few letters or words on your laptop or in your sketchbook.
  • We'll come around to each of you to have a look and give feedback.

Please use this link to sign up: http://skl.sh/VzyeJk

Here are a few examples of what you'll learn:



Here are some works from prior students:



Jonathan Bush

Chris Beesley
You know Adobe Creative Suite and have had some experience doing graphic design, whether on the job, for friends/clients, or via vocational training.
  • Type Treatments 101

    Skillshare HQ

    407 Broome St. Suite 5A
    New York, NY

    --We'll look at designers who are doing this now.

    --We'll demo a few techniques.

    --You'll sketch out a few letters or words on your laptop or in your sketchbook.

    --We'll come around to each of you to have a look and give feedback.

    Mon, July 2nd, 2012

    6:30 pm - 8:00 pm EDT

    Add to Cal

E Genevieve Williams

Artist, Creative Director, Spacial Designer

Genevieve has taught typography, portfolio, and editorial design at the School of Visual Arts in New York City for over twenty years. Many of her students have gone on to high profile careers in graphic design, including Pentagram, BBDO, Mother New York, R/GA, HUGE, Razorfish, Sapient Nitro, HBO, Comedy Central, Nikelodeon, MTV Networks, The New York Times, and Conde Naste (to name just a few). She is also the creative director and owner of studioegenevieve.com, a multi-disciplinary design firm with clients such as the School of Visual Arts, Girl Scouts of the USA, The Eurpoean Graduate School, and Princeton University. 

Genevieve's personal career includes over 20 years of experience as an art director, including publications such as The New York Times, Time magazine, Rolling Stone, and the Boston Globe, among others. Her professional awards are numerous: most recently she won a Silver Clio award in 2012 for the SVA yearbook.

References (May 2013):

Genevieve Williams is an excellent instructor. I have taken several courses with her, both at the School of Visual Arts and as an independent instructor. Throughout these courses I saw marked improvement in the quality of my work. Many of the best pieces in my portfolio have arisen directly from the work I completed with her. She is a challenging and encouraging teacher and mentor. I am a much better designer for having worked with her. —Chris Beesley

I started taking classes with Gen in 2011. She goes above and beyond for every student in class and her passion for teaching and obsession with good design is evident in the attention that she gives the class as a whole and each individual student. She continues to be a major source of support and inspiration. Gen is AWESOME!

Genevieve is excellent at identifying your unique strengths and coaxing them to the fore of your work. Rather than telling you how to solve a design challenge, she points you to great resources and helps you find your own way. You'll have to put in a lot of effort, but you'll come away with work that is uniquely your own.

Genevieve has the attractive ability to teach without pointing and forcing. She gives you a hint, some direction, suggestions, and after while you notice how your work pops-up and shines. She has a very strong knowledge, very good eyes, and high taste. She is a very good teacher. I highly recommend her classes.

Gen is generous, smart, honest and intuitive about the peculiarities of each individual. As others have posted, she cares about her students above and beyond the typical professor. I did my best, most rigorous and creative work in her class.

Gen's wealth of experience and resources has helped to take my work to the next level. She takes as much time as is necessary to make sure your work is progressing and motivates you work through creative challenges to reach your goals. Gen is a mentor and friend who I highly recommend to serious design professionals looking to further their work.

Genevieve--Great! Dedicated, honest critiques. Will give you as much as you want, pushes you to find your own style. Cares about students, will go the extra mile (or 10). Amazing mentor, teacher, guide.

Gen is the reason I am at where I am now. I had her class in 2 yrs for type design and then portfolio. She inspired me to be an artist who can stand on his own ground. She has also been a very caring friend since I graduated SVA. Always thinking the world for me, and artistically inspires me to keep making new things. --Masa Nakamura

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100% Positive Reviews (15 Reviews)

    Skillshare HQ

    407 Broome St.

    New York, NY

    17 / 25 Students

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