Type Treatments 101

By ·Artist, Creative Director, Spacial Designer

A quick study in how to customize a font or create letters that show your unique style:

  • We'll look at designers who are doing this now.
  • We'll demo a few techniques.
  • You'll sketch out a few letters or words on your laptop or in your sketchbook.
  • We'll come around to each of you to have a look and give feedback.

Please use this link to sign up: http://skl.sh/VzyeJk

Here are a few examples of what you'll learn:



Here are some works from prior students:



Jonathan Bush

Chris Beesley
You know Adobe Creative Suite and have had some experience doing graphic design, whether on the job, for friends/clients, or via vocational training.
  • Type Treatments 101


    New York, NY

    --We'll look at designers who are doing this now.

    --We'll demo a few techniques.

    --You'll sketch out a few letters or words on your laptop or in your sketchbook.

    --We'll come around to each of you to have a look and give feedback.

    Tue, November 6th, 2012

    6:30 pm - 8:00 pm EST

    Add to Cal

E Genevieve Williams

Artist, Creative Director, Spacial Designer

Co teaching E. Genevieve Williams and Ali Reza Malik

Genevieve has taught typography, portfolio, and editorial design at the School of Visual Arts in New York City for over twenty years. Many of her students have gone on to high profile careers in graphic design, including Pentagram, BBDO, Mother New York, R/GA, HUGE, Razorfish, Sapient Nitro, HBO, Comedy Central, Nikelodeon, MTV Networks, The New York Times, and Conde Naste (just to name a few). She is also the creative director and owner of Six Sisters Design, LLC, a multi-disciplinary design firm with clients such as Girl Scouts of the USA and Princeton University. 

Genevieve's personal career includes over 20 years of experience as an art director, including publications such as The New York Times, Time magazine, Rolling Stone, and the Boston Globe, among others. Her professional awards are numerous: most recently she won a Silver Clio award in 2012 for the SVA yearbook.

Ali Reza Malik has been working as a freelance designer for the past five years after pursuing graphic design as a hobby throughout college at NYU, where he studied Finance and Marketing. He felt no desire to follow either concentration professionally. After enrolling in Continuing Education classes at SVA taught by E. Genevieve Williams, he began gathering clients through friends, and taking any and all design projects - flyers, brochure design, business card design, identity, web design, creating simple digital assets, and eventually extended his services to motion graphics and videography. While continuing to freelance, Ali received his MBA at Olin Business School, Washington University in St. Louis. His career focus has evolved to include branding, which gives him the opportunity to sit down with clients and discuss and solidify a creative brief. Ali works from his home studio in Park Slope, Brooklyn.

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