Design and market your own sneaker concept
Since the beginning of the 20th century, sneakers have become artifacts of societal shifts, reflecting revolution in the 60s, punk rock rebellion in the 70s, and hip hop identity in the 80s, to name just a few.
Sneakers are a consumable aesthetic representation of culture, and their value as a medium for communication transcends the leather, mesh, and rubber of which they are comprised.
In this class we will examine sneakers as vehicles of expression through creating our own footwear concepts, by either using an existing model and brand or launching a model and company you dream up. As you run through the development process from sketches to shelves, you will brainstorm inspirations, draft designs, finalize a tech pack, and create an integrated marketing plan for your eventual product.
Elliott Curtis is a cultural entrepreneur with a passion for discovering the interlacing nuances of sport, fashion, music, and art. Born and raised just outside of Boston, Massachusett...
Very knowledgeable of sneakers and supplied invaluable materials and downloads.