Sneakerology Studio

, Founder, Sneakerology and vitaminTHICK

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Dominic Dina

Dominic Dina


Ryan Neeven

Ryan Neeven


Andrew Mercando

Andrew Mercando


Class Project

Design and market your own sneaker concept

About the Class

Since the beginning of the 20th century, sneakers have become artifacts of societal shifts, reflecting revolution in the 60s, punk rock rebellion in the 70s, and hip hop identity in the 80s, to name just a few.

Sneakers are a consumable aesthetic representation of culture, and their value as a medium for communication transcends the leather, mesh, and rubber of which they are comprised.

In this class we will examine sneakers as vehicles of expression through creating our own footwear concepts, by either using an existing model and brand or launching a model and company you dream up.  As you run through the development process from sketches to shelves, you will brainstorm inspirations, draft designs, finalize a tech pack, and create an integrated marketing plan for your eventual product. 

More Information

This class is for anyone interested in learning more about sneaker culture, the footwear industry, and the process of designing and marketing sneakers.

Level: Beginner

School: Design

Related Subjects: Fashion Design, Product Design, Sneaker Design, Manufacturing, Marketing

At a Glance

  • 6 Video Lessons (1h 18m)
  • 1.2K Students
  • 75% Positive Reviews (8)
  • Self-Paced Online Class

About the Teacher

Elliott Curtis

Elliott Curtis

Founder, Sneakerology and vitaminTHICK

Elliott Curtis is a cultural entrepreneur with a passion for discovering the interlacing nuances of sport, fashion, music, and art. Born and raised just outside of Boston, Massachusett...

75% Positive Reviews

Ryan D. Jones

Ryan D. Jones

Poursuite/Documentary/Photojournalism Photographer

This class is everything and more of what I expected it to be! Even though I enrolled in the course well after it was over Elliot was quick and responsive in his feedback to me. He off...

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