Logo Design Fundamentals: Simple and Solid Brand Marks

15 Videos (57m)
  • Intro

    • Trailer

      00:56

    • Introduction and Useful Reference Literature

      03:14

  • Animal Mark: Making a Moodboard

    • Moodboard Preparation

      05:01

    • Image Selection

      03:10

  • Animal Mark: Sketching

    • Pre-sketching and Sketching

      03:09

  • Animal Mark: Execution

    • Minimizing Anchor Points

      04:51

    • Refining and Fine-Tuning

      05:39

    • Adding Color and Post-Project Advice

      02:49

    • Gridding

      11:17

  • Letter Mark: Concept and Sketching

    • Sketching for Letter Marks

      02:15

  • Letter Mark: Execution

    • Execution and Refining of letter K

      06:44

  • Negative Space Mark: Intro and Sketching

    • Project Intro

      00:23

    • Negative space boxer sketching

      02:50

  • Negative Space Mark: Execution

    • Execution of a neg. space boxer

      03:54

    • Words of Wisdom

      00:39

Class Project: Design a minimal logo mark

ASSIGNMENT

Your assignment is to design your own minimal logo mark. You will decide on a subject, choose your reference image, and design your logo. You will create a logo of one of the three options: animal mark, letter mark, or negative space mark.

DELIVERABLE

Share a final logo mark. A complete logo design will include either an animal mark, a letter mark, or a negative space mark.

Note: Please share your full process in the project gallery, from inspiration and research to sketching and your final logo. I would love to see each step!

RESOURCES

  • For helpful step-by-step tips, check out the class guide attached.
  • Also attached is a gridded fox. Regardless of the large amount of anchor points, the form is still fine because it is composed of geometrically sound curves.