Logo Design Fundamentals: Simple and Solid Brand Marks

  • Intro

    • Trailer

      00:56

    • Introduction and Useful Reference Literature

      03:14

  • Animal Mark: Making a Moodboard

    • Moodboard Preparation

      05:01

    • Image Selection

      03:10

  • Animal Mark: Sketching

    • Pre-sketching and Sketching

      03:09

  • Animal Mark: Execution

    • Minimizing Anchor Points

      04:51

    • Refining and Fine-Tuning

      05:39

    • Adding Color and Post-Project Advice

      02:49

    • Gridding

      11:17

  • Letter Mark: Concept and Sketching

    • Sketching for Letter Marks

      02:15

  • Letter Mark: Execution

    • Execution and Refining of letter K

      06:44

  • Negative Space Mark: Intro and Sketching

    • Project Intro

      00:23

    • Negative space boxer sketching

      02:50

  • Negative Space Mark: Execution

    • Execution of a neg. space boxer

      03:54

    • Words of Wisdom

      00:39

About This Class

The first thing that comes to mind when you think of a busines or a brand is almost always it's logo– the potential for impact is huge! It is the visual representation of that product, place, thing, or business. T... View More

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