Logo Design Fundamentals: Simple and Solid Brand Marks

15 VIDEOS (57m)
  • Intro

    • Trailer

      00:56

    • Introduction and Useful Reference Literature

      03:14

  • Animal Mark: Making a Moodboard

    • Moodboard Preparation

      05:01

    • Image Selection

      03:10

  • Animal Mark: Sketching

    • Pre-sketching and Sketching

      03:09

  • Animal Mark: Execution

    • Minimizing Anchor Points

      04:51

    • Refining and Fine-Tuning

      05:39

    • Adding Color and Post-Project Advice

      02:49

    • Gridding

      11:17

  • Letter Mark: Concept and Sketching

    • Sketching for Letter Marks

      02:15

  • Letter Mark: Execution

    • Execution and Refining of letter K

      06:44

  • Negative Space Mark: Intro and Sketching

    • Project Intro

      00:23

    • Negative space boxer sketching

      02:50

  • Negative Space Mark: Execution

    • Execution of a neg. space boxer

      03:54

    • Words of Wisdom

      00:39

Class Project: Design a minimal logo mark

Assignment Details

6,978

Students

140

Projects

About This Class

The first thing that comes to mind when you think of a busines or a brand is almost always it's logo– the potential for impact is huge! It is the visual representation of that product, place, thing, or business. The power of simplicity should never be underestimated, as oftentimes simple shapes and colors c... Read More

Published on Tue, Feb 18th 2014