We'll demo our varied experiences with logo design--from logos for individuals, to small companies, to large firms. Logo design is always challenging. Then we'll move into workshop mode and guide you through the process of creating great logos. Bring one you're working on so we can talk specifics.
--We'll look at successes and failures in logo design and disucss why.
--We'll share client reactions, talk about designer/client dynamics, and offer tips on our experiences of navigating that terrain.
--We'll show you steps to take to begin the process of creating great logos.
--Bring a logo design you're working on and we'll help you make it better. Or, start working on your own identity. We'll guide you with the process to make it better, best, great!
I've been teaching typography, portfolio, editorial design, intermediate design, and basic design at the School of Visual Arts in New York City for over twenty years. Most all of my students have gone on to high profile careers in the field of graphic design. I'm the creative director and owner of Six Sisters Design, LLC. I've also been an art director at The New York Times (fourteen years), Time magazine, Rolling Stone, and the Boston Globe, among others. My professional awards in the field are numerous. My publications are also numerous. Don't let this intimidate you, I'm still learning and find my students are among my best teachers.