Lessons in Launching Your Creative Career: The Art of Self-Promotion

, Designer + Illustrator

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About the Class

Whether you are a creative just starting out, trying to land that first job, or you are ready to make the big leap and go solo, self-promotion is the key. You may have the best portfolio in the world, but if nobody knows it exists, it doesn't matter.

I am Brad Woodard of Brave the Woods, a design and illustration studio, which I recently left the corporate world to start with my wife, Krystal Woodard. 

After a few years of experimenting with self-promotion, we found a formula for launching our brand successfully. My background in design and illustration, paired with Krystal's background in social media and professional writing, created the prefect storm, allowing us to start and run a successful design and illustration studio of our own. In this class I'll walk you through everything we learned along the way. 

What You'll Learn

This class is a step-by-step guide to the science behind effective self-promotion. For all you creatives, this means getting your work seen, gaining followers, connecting with the creative community, using social media to your advantage and creating a stronger portfolio and personal brand. Through a series of short video lessons, project steps and other resources, we'll cover:

  • Getting your website in order. 
  • Making social media a business tool. 
  • Professional writing and voice. 
  • Reaching out and connecting.
  • Launching your brand.

What You'll Do

You'll prepare your personal brand for launch (or re-launch) by creating a self-promotional piece to send out to prospective clients and followers. This self-promo piece will be in whatever format is most effective for your work. Some examples may include a physical mailer, an e-blast, an invitation to an event, or a care package. This project is meant to showcase your work and gain momentum for your brand.

More Information

Level: Beginner

School: Design

Related Subjects: Entrepreneurship, Branding, Creative Strategy, Portfolio Building

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At a Glance

  • Non-Membership Class
  • 8 Video Lessons
  • 228 Students
  • 75% Positive Reviews (4)
  • Self-Paced Online Class
  • 14-Day Money Back Guarantee

Class Project

Create a self promo piece for your brand

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About the Teacher

Brad Woodard

Brad Woodard

Designer + Illustrator

I am a graphic designer and illustrator raised in the Great Northwest, now living in Austin, Texas with my wife and little boy. After graduating with a BFA in graphic design, I started...

75% Positive Reviews

Sidneyeve Matrix

Sidneyeve Matrix

Media Prof at Queen's University Canada

Full of useful tips, great tool suggestions, and positive, encouraging advice. Comprehensive coverage of how to brand and market yourself as a creative, and strategies to build a profe...

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