My name is Jon Contino, and I'd like to welcome you to my Skillshare class on creating awesome hand-drawn labels!
This class is perfect for anyone looking to learn about label design, composition, branding, and how to properly apply your illustration style in a graphic sense.
Even if you're already a skilled production artist, you will have a fresh understanding of what it takes to prepare and execute one of the most important elements in the world of design and advertising.
What You'll Learn
What You'll Make
As a final project, students will submit a design for a label type of your choosing. This could be anything from a screen printed wine bottle to a leather patch on the back of a pair of jeans. Any kind of label will be acceptable, as long as you integrate branding, product information, and plan accordingly to the production process necessary to get it out in the real world.
All consumer goods are identifiable by labels, and in fact, some products are exactly the same with the sole difference being the label. They create a language for the consumer to understand the story behind the product and why they need it in their life.
Some of my favorite label designs, if you couldn't already tell from my work, are those that are created by hand. There's a certain mystique about any kind of hand-drawn graphic design. In an age where computers rule our daily lives, the presence of a human touch can really help a product stand out among the rest.
Once you complete this class you will have experienced the freedom when you detach yourself from the world of computer-based design. You'll learn how designing in detail by hand will boost your confidence in all other aspects of design and how it will help you think outside of your normal day-to-day routine. Even if your final piece is completely digitally rendered, you will know that the entire language of your label was defined by your own two hands.
As a New York native, I have been under the influence of corporate mass marketing and inspirational street art since my first breath. Not surprisingly, I have garnered considerable attention for my unique approach to design utilizing hand-drawn lettering and typographic illustration in conjunction with a modern, yet minimalistic sensibility.
I received numerous accolades for my fusion of old and new world aesthetics and continue to influence modern trends in graphic design and apparel design.
I reside in New York with my wife Erin and daughter Fiona where I work as a freelance illustrator, and also as Co-Founder and Creative Director of menswear brand CXXVI Clothing Company.
For a complete list of my features and accolades, check out the information page on my personal website.
Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.
Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!
Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.