Google Analytics for Designers

, Product Designer

Learn how to extract meaningful insight from Google Analytics and have it assist in strategic design decisions to improve usability, engagement, and conversion rates.

This class is for current web designers looking to incoporate objective insight and concrete metrics to drive decision making using Google Analytics. Topics covered include:

  • Data-driven design
  • Using goals to track conversion
  • Setting goal funnels to track drop off points
  • Advanced segmentation 
  • What success looks like
  • Google Analytics for Designers

    Code and Theory

    575 Broadway 5th Floor
    New York, NY

    Wed, July 25th, 2012

    7:00 pm - 8:30 pm EDT

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Andrew Mercando

Product Designer

I am a product designer at Skillshare.

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    Code and Theory

    575 Broadway

    New York, NY

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