Designing with Typography

, Artist, Creative Director, Spacial Designer

Sign Up With This Link: http://skl.sh/1ftd8ma

This is a good course for you if you have some graphic design foundation, but would like to strengthen your typography skills.

You'll learn how to choose fonts, mix fonts, the difference between display and text fonts, and how to compose typography for packaging, book covers, editorial, the web, gaming and apps, the works. Mix in your hand skills if you like. Great fun!

Examples of past student work:

Chika Hiraoka

Blanda Eggenschwiler

Marteen Allen

April Sharp

Tom Grunwald

Dan Cassaro

I'll show you basic type design lockups that you can apply to any project no matter what comes your way.

You'll be asked to recognize them and learn to create them. We'll do several a week for a number of sessions. We'll then move onto putting those lockups in context of overall pieces--packaging, editorial, posters, book covers, apps, etc.

We'll get into text type briefly in the final few weeks. You'll learn how to set beautiful paragraphs of text.

Since the number of weeks is short, it's a lot in a little time, it'll be fun and worth the commitment. There will be homework. Don’t overbook yourself! Our sessions will consist of in class demos and course work. Please bring laptops.

Please sign up with this link: http://skl.sh/1ftd8ma

Prerequisites
You know Adobe Creative Suite and have had some experience doing graphic design, whether on the job, for friends and clients, or via vocational training. Typography is fundamental to great design. Whether you're in multi media, interactive, web, or print you need typography skills. I will help you! Bring a laptop to best take advantage of this course.
Schedule
  • Square Ups

    Upper West Side Studio

    Upper West Side
    NY, NY

    Square ups are a basic display font lockup. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique.
    Sep
    17
    Wed, September 17th, 2014

    6:30 pm - 8:30 pm EDT

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  • Rag Right and Left

    Upper West Side Studio

    Upper West Side
    NY, NY

    Rag right and left is a basic display font lockup. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique. You will also apply one of your most successful square ups to a graphic design form (poster, package, editorial design, etc) for next week's critique.
    Sep
    24
    Wed, September 24th, 2014

    6:30 pm - 8:30 pm EDT

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  • Lozenge

    Upper West Side Studio

    Upper West Side
    NY, NY

    The "lozenge" is a basic display font lockup. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique. You will also apply one of your most successful rag right and left solutions to a graphic design form (poster, package, editorial design, etc) for next week's critique.

    Oct
    1
    Wed, October 1st, 2014

    6:30 pm - 8:30 pm EDT

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  • Run Around Shape

    Upper West Side Studio

    Upper West Side
    NY, NY

    Run around shape is a basic display font styling. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique. You will also apply one of your most successful lozenge solutions to a graphic design form (poster, package, editorial design, etc) for next week's critique.
    Oct
    8
    Wed, October 8th, 2014

    6:30 pm - 8:30 pm EDT

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  • Fit in Shape

    Upper West Side Studio

    Upper West Side
    NY, NY

    Fit in shape is a basic display font styling. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique. You will also apply one of your most successful run around shape solutions to a graphic design form (poster, package, editorial design, etc) for next week's critique.
    Oct
    15
    Wed, October 15th, 2014

    6:30 pm - 8:30 pm EDT

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  • First and Last Letter Larger

    Upper West Side Studio

    Upper West Side
    NY, NY

    First and last letter larger is a basic display font lockup. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique. You will also apply one of your most successful fit in shape solutions to a graphic design form (poster, package, editorial design, etc) for next week's critique.
    Oct
    22
    Wed, October 22nd, 2014

    6:30 pm - 8:30 pm EDT

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  • Hollywood Boulevard

    Upper West Side Studio

    Upper West Side
    New York, NY

    Hollywood Boulevard is a basic display font lockup. We'll learn to recognize these. You'll begin some in class. Then you'll do a set on your own for the following week's critique. You will also apply one of your most successful first and last letter solutions to a graphic design form (poster, package, editorial design, etc) for next week's critique.
    Oct
    29
    Wed, October 29th, 2014

    6:30 pm - 8:30 pm EDT

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  • Intertwined Letters and Text Type

    Upper West Side Studio

    Upper West Side Studio
    New York, NY

    Intertwined letters is a basic display font lockup. We'll learn to recognize these. You'll begin some in class. We'll also review the work you've done so far and talk about its strengths and weaknesses. And, we'll squeeze in a demo in Indesign about how to set great looking text type, including grids and units.
    Nov
    5
    Wed, November 5th, 2014

    6:30 pm - 8:30 pm EST

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E Genevieve Williams

Artist, Creative Director, Spacial Designer

Genevieve has taught typography, portfolio, and editorial design at the School of Visual Arts in New York City for over twenty years. Many of her students have gone on to high profile careers in graphic design, including Pentagram, BBDO, Mother New York, R/GA, HUGE, Razorfish, Sapient Nitro, HBO, Comedy Central, Nikelodeon, MTV Networks, The New York Times, and Conde Naste (to name just a few). She is also the creative director and owner of studioegenevieve.com, a multi-disciplinary design firm with clients such as the School of Visual Arts, Girl Scouts of the USA, The Eurpoean Graduate School, and Princeton University. 

Genevieve's personal career includes over 20 years of experience as an art director, including publications such as The New York Times, Time magazine, Rolling Stone, and the Boston Globe, among others. Her professional awards are numerous: most recently she won a Silver Clio award in 2012 for the SVA yearbook.

References (May 2013):

Genevieve Williams is an excellent instructor. I have taken several courses with her, both at the School of Visual Arts and as an independent instructor. Throughout these courses I saw marked improvement in the quality of my work. Many of the best pieces in my portfolio have arisen directly from the work I completed with her. She is a challenging and encouraging teacher and mentor. I am a much better designer for having worked with her. —Chris Beesley

I started taking classes with Gen in 2011. She goes above and beyond for every student in class and her passion for teaching and obsession with good design is evident in the attention that she gives the class as a whole and each individual student. She continues to be a major source of support and inspiration. Gen is AWESOME!

Genevieve is excellent at identifying your unique strengths and coaxing them to the fore of your work. Rather than telling you how to solve a design challenge, she points you to great resources and helps you find your own way. You'll have to put in a lot of effort, but you'll come away with work that is uniquely your own.

Genevieve has the attractive ability to teach without pointing and forcing. She gives you a hint, some direction, suggestions, and after while you notice how your work pops-up and shines. She has a very strong knowledge, very good eyes, and high taste. She is a very good teacher. I highly recommend her classes.

Gen is generous, smart, honest and intuitive about the peculiarities of each individual. As others have posted, she cares about her students above and beyond the typical professor. I did my best, most rigorous and creative work in her class.

Gen's wealth of experience and resources has helped to take my work to the next level. She takes as much time as is necessary to make sure your work is progressing and motivates you work through creative challenges to reach your goals. Gen is a mentor and friend who I highly recommend to serious design professionals looking to further their work.

Genevieve--Great! Dedicated, honest critiques. Will give you as much as you want, pushes you to find your own style. Cares about students, will go the extra mile (or 10). Amazing mentor, teacher, guide.

Gen is the reason I am at where I am now. I had her class in 2 yrs for type design and then portfolio. She inspired me to be an artist who can stand on his own ground. She has also been a very caring friend since I graduated SVA. Always thinking the world for me, and artistically inspires me to keep making new things. --Masa Nakamura


 

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100% Positive Reviews (5 Reviews)

    Date & Time

    17

    Sep 17 – Nov 5, 2014

    8 Session Local Class

    Upper West Side St...

    Upper West Side

    New York, NY

    0 / 6 Students

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