You've spent quite a bit of time and energy developing a brand that both you and your client love. So, once it leaves your hands, how do you ensure that the identity is implemented in a way that does the brand justice? The simple answer is to develop a style guide.
Whether you are working with an identity for a client or for your own business, a style guide is an incredibly helpful tool. It ensures that the image you present to the world is consistent across all media, no matter who is doing the work. And whether your brand is large or small, it can greatly simplify the design and production process.
What You'll Learn
In this class, we'll cover:
For our class project, you will take an existing brand identity and translate it into a detailed style guide for client (or your personal) use. In the end you will have a completed PDF style guide book—as minimal or complex as your brand requires—that is ready to share and put to use.
Who is the class for?
If you've just completed a brand identity design, but aren't sure where to go next, or if you are hitting bumps in the road during implementation, this class is especially for you. This class is also great for anyone interested in branding to get an understanding of how the process unfolds.
Before taking this class you should have an understanding of general design principles, as well as working knowledge of and access to Adobe Illustrator and Adobe InDesign, or your favorite layout apps. It will also be necessary to have an existing brand identity to work with so that you have plenty of content to use for your guide. If you're curious about the brand identity process, you may want to take my other Skillshare class, Beyond the Logo: Crafting a Brand Identity. This style guide class will be a direct continuation of that material.
Create a style guide for a brand
Courtney’s first typographic memory was discovering her father’s extremely meticulous handwriting as a child. From then on, she carried a pad of paper with her everywhere, feverishly t...
Basic but useful for anybody who has never worked with style guides, or who has a basic knowledge but needs a organized and step-by-step approach. Besides, Courtney Eliseo brings some ...