Why You Should Be Blogging

By ·Digital agency

By signing up you'll get a free copy of the book Why You Should Be Blogging a $25 value.

Can't make the class? Download Chapter 1 of the book totally free!

This class is meant to answer a question, "How can I do I create and maintain a blog?" The answer may seem simple. There are thousands of free tools out there, WordPress, Blogger, Tumblr,Twitter but which one is right for you?

In this class we'll discuss:

  • Microblogging vs. Longform Blogging
  • Twitter
  • WordPress, Blogger, Tumblr
  • Social Media versus a blog/website
  • Do you need a landing page to organize your stuff?
  • Can you have more than one blog?
  • How do you separate your work from your personal website?
  • Do you need a website or a blog? What's the difference?
  • SEO [How do you get your sites to appear in search results]
  • Audience building and brand strategy
  • Using Twitter and Facebook to engage your audience
  • How emerging platforms like Pinterest, Instagram and Foursquare open up new avenues for promotion
  • Audience maintenance, creating brand evangelists + SEO

After attending this class you'll have an understanding of the following:

  • WordPress, Tumblr and blogging
  • Social Media platforms and how to use them
  • Tools for building audience and analyzing ROI
  • SEO fundamentals

This is a 2 hour long online session with time for Q & A. You only have to bring yourself. At the end of the session students will be emailed a study guide with relevant links and information.

Prerequisites
You should have a basic familiarity of the web but perhaps little to no knowledge of WordPress or Tumblr or Twitter etc.

Simple Labs

Digital agency

"Cooper, himself deeply embedded in the New York tech scene, gives practical and insightful advice.." -- Forbes 2012

Nate Cooper has been blogging on natecooper.net since 2005. He builds WordPress websites at many scales. He also teaches and writes about technology. He has taught at the University of California Santa Cruz and Apple Inc . He's interested in the ways people use technology to foster communication -- especially in person communication.

Nate has guest written for Skillshare and Mashable.

His classes have been featured in Forbes

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