Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets

Jack Zerby, Designer & Entreprenuer

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13 Videos (57m)
  • Speaking the Customers' Language

    • Intro: Why Are Landing Pages Important

      01-Intro.pdf
      04:20
    • 7 Important Elements of a Landing Page

      00-7ImportantElements.pdf
      00:20
    • Headlines

      02-Headlines.pdf
      12:44
    • Call To Action

      03-CallToAction.pdf
      03:41
    • Features and Benefits

      04-Benefits.pdf
      02:29
    • Credibility

      05-Credibility.pdf
      01:50
    • Social Proof

      06-SocialProof.pdf
      04:06
    • Risk Reversal

      07-RiskReversal.pdf
      04:33
    • Frequently Asked Question

      08-FrequentlyAskedQuestions.pdf
      01:28
  • Setting the Right Environment to Buy

    • Rule of Three

      09-RuleofThree.pdf
      04:25
    • Visual Hierarchy

      10-VisualHiearchy.pdf
      06:17
    • Passive and Action Colors

      11-PassiveandActionColors.pdf
      04:54
    • AIDA - Attention, Interest, Desire, Action

      12-AIDA.pdf
      05:47

About This Class

Are you frustrated by the fact that you have an amazing product but have no idea why more people aren’t signing up or buying?   What can Joe Sugarman, the guy behind Blue Blockers, possibly teach me about building a highly effective landing page for my new iPhone app? How can Gary Halbert, the godfather of Direct Mail Marketing, help me write an amazing email newsletter for my... Read More

Jack Zerby, Designer & Entreprenuer

Jack is the Founder and Designer of Flavors. me and Goodsie. His products have appeared in Forbes,  NY Times,  TechCrunch,  Fast Company, and Time Magazine. He was the former Design Director at Vimeo, where he led the design of Vimeo Pro, G... Read More