Establishing a strong brand is important to business success and a
trademark can become one of your company's most important and valuable
assets. If your company, however, has not taken the steps to insure that
its name and any other trademarks are available for use, it may be forced to
stop using a mark or worse yet, change its name. This could be devastating
to business, especially after much time and equity has been put into
building a brand. Additionally, once it is determined that these names
and/or marks are available, protecting the brand is of equal importance.
Many small businesses overlook these important steps in creating and
securing their brand.
Accordingly, Laurie Marshall, Esq will focus on:
Laurie Marshall is an experienced Trademark Attorney and has been practicing for over 15 years. She worked at Major League Baseball Properties for close to ten years as in-house Trademark Counsel and now has her own practice representing many MLB and NFL clubs as well as entrepreneurs and small business owners.