The Secrets of Global Brand Strategy Revealed

, Brand Strategy Consultant

Learn proven methodology and process that professional consultants use to unlock and supercharge brand strategy for world leading brands. You will walk away with the tools to lead your own company, non-profit or startup through a brand strategy process and deliver consistent and authentic brand marketing communication as a result.

What you will learn:

  1. Understanding what branding and brand strategy is all about.
  2. How to develop a strategy that enables a path to overcome business challenges.
  3. Overcome barriers to branding
  4. Align plan of attack from a perspective of product, sales and marketing to achieve financial and business goals.
  5. Develop a common vision for visual direction of the brand.

Results from learning how to develop brand strategy include:

  • Business Goals
  • Vision
  • Misson
  • Values
  • Uniqueness
  • Manta
  • Noble Pursuit
  • Core Market
  • Design Communication Positioning
  • Risks
  • Storytelling
  • Brand Attributes
  • Action Plan for Sales, Product & Marketing
Schedule
  • The Secrets of Global Brand Strategy Revealed

    TBD

    Coming soon...

    • 1st hour: Presentation/Lecture
    • Remaining time: Q&A session
    7
    TBD

    Coming Soon...

Daniel Vogelzang

Brand Strategy Consultant

Daniel is an entrepreneur, brand strategist, designer and interactive director. He currently delivers brand strategy and design solutions as an independent consultant for clients across the country. 

Daniel was a partner of Soldier Design, an influential consumer experience company, and served there as Director of Brand Strategy and Operations for over 8 years. Currently and through his previous work, Daniel has facilitated many multi-day, off-site, brand strategy retreats for senior executives from start-ups and cult brands to Fortune 500 companies. Through his methodology, he has translated results into salient brand strategy, leading to design and marketing execution. He has led strategy initiatives and delivered strategic insight and direction for companies such as Gold Toe Moretz, Canada Goose, Nike, Under Armour, New Balance, Warrior Lacrosse, Burton Snowboards and Targus.

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