The Road to Open Innovation

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About the Class

"No matter who you are, most of the smartest peoplework for someone else” Bill Joy

This quote by Sun Microsystems co-founder Bill Joy sums up beautifully the appeal of open innovation.

The concept, pioneered by Innocentive almost a decade ago, has really taken off in the past 18 months, with a whole host of commercial and scientific challenges solved by the crowd.

Despite the popularity of open innovation however, delivering a successful outcome remains a challenge.

This course exists to help you.  Here are some of the things you'll learn by taking this course:

Why you should attend this class

  • You will understand the different approaches to open innovation
  • You will appreciate the motivation of participants
  • You will discover the intellectual property challenges involved in open innovation
  • You will learn how to write a compelling brief
  • You will appreciate, analyse and select the right technology to support you
  • You will acknowledge the crucial role community management plays in your project

This is a practical exploration of open innovation, with each module guiding you through a crucial part of the open innovation process.

At the end of the course you will have a well thought out and thorough plan that you can then use to deliver a successful open innovation challenge.

More Information

Level: Intermediate

School: Business

Related Subjects: Web Collaboration, Innovation, Collaboration, Social Business, Open Innovation

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At a Glance

  • Non-Membership Class
  • 7 Video Lessons
  • 100% Positive Reviews (3)
  • Self-Paced Online Class
  • 14-Day Money Back Guarantee

Class Project

Produce an A3 open innovation project guide

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About the Teacher

Adi Gaskell

Adi Gaskell

I write and consult on social business and innovation.  You can see my writing at sites such as Social Business News, Social Media Today and Work.com.  I also have a book available on ...

100% Positive Reviews

Dave Whitehead

Dave Whitehead

Superb lessons, delivered very well. By far the most informative education tool I've used on this subject. Follow the advice on offer here and your business will be Champions League qu...

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