Students will learn about the publishing process and how to integrate all marketing efforts into a cross-engagement plan. This class will offer insight into creating a publishing process using internal and external resources in order to create relevant and measurable content for the web and social channels. You will leave this class with a full understanding of best practices as well as a customized starter plan ready to implement into your organization's marketing efforts.
By the end of this class you will have learned:
This course will be offered weekly with homework/team work to be done on the internet and in presentation form.
What Will Be Covered
Intro to content marketing
Ø The Publishing process for both B2B and B2C- internal and external processes
Ø Identifying the channels and how to market through them- LinkedIn, Facebook, Pinterest, Twitter and websites/blogs
Ø Building influence and advertising to your audiences
Ø Creating a plan for integration across channels
Ø Implementing quality content into the sales funnel for lead generation purposes
Ø Closing the loop- metrics and true results
Ø Reporting and showing success through online efforts
Kim Kleeman is President of Creative Marketing Partners, a Chicago based marketing solutions group. As President, she offers companies insight and guidance to develop and implement effective strategies for social engagement and brand establishment in the digital arena. Drawing on more than a decade of entrepreneurial and content creation experience, she offers a comprehensive understanding of social media properties, capabilities, and innovative applications. Creative Marketing Partners delivers social and content solutions that help a diverse collection of brands, including Allstate, CareerBuilder, Avnet solutions, Chicago Lighthouse for the Blind, Century 21 Affiliated Chicago, and The Illinois Bone and Joint Institute, connect and engage their consumers through social media and other online outlets with measured results.
Before forming Creative Marketing Partners, she began her career originally as a high school English teacher and educational publisher. In 2003, she formed Shakespeare Squared, a content development company for educational resources. During her tenure as president, Shakespeare Squared was recipient of the Alfred P. Sloan award for business excellence in Workplace flexibility in 2008, 2009, and 2010. In 2008, she was named one of the 40 under 40 by Crain’s Business Chicago and received the Influential Women in Business award in 2009. Her company was also named one of the Inc 500 ( #5 in Education) in 2007.
Having, received a Bachelor’s degree in English and Secondary Education from Loyola University of Chicago. Kim has always followed the philosophy that businesses earn customer attention through demonstrating value and thought leadership in quality content creation that drives customer engagement. Please connect with Kim here:Facebook , LinkedIn , Twitter or here: email@example.com .
This class hasn't been reviewed yet.