The New Business Toolbox: Help Your New Business Do It Right The First Time

, Entrepreneur and author

Add to Cart $19
Get 20% off with Membership

Save 20% With Membership

Become a member to get unlimited access to hundreds of select classes and 20% off all other online classes.

Learn More

Student Projects View all projects →

Robin Simpson

Robin Simpson

20 Likes

Al Pilato

Al Pilato

30 Likes

Marc Brackett

Marc Brackett

27 Likes

Class Project

Create Your Own 7-part Leverage Plan

About the Class

Transform your new business by understanding the opportunities (and pitfalls) that are right around the corner. Seth Godin has learned these lessons the hard way, and in this entertaining (and useful) class, he'll share what he knows. Save time and avoid dead ends as you organize and grow your small business

This fast-moving class features hands-on, strategic and practical tactics every small businessperson ought to consider as she sets out to grow her business.

If you're going to put in the time and the money and the energy to turn your project into a business that matters, it pays to get these seven things right.

Author Seth Godin doesn't often get the chance to share this sort of nuts and bolts practical advice, and you're invited to join in...

  • The Business Model. This isn't a tool, it's the entire backbone of the project. What is the process that turns your resources and your effort into value and profit?
  • Freelancing vs Entrepreneurship. Are you trying to build something bigger than yourself?  The problem with hiring the cheapest, smartest person to work for you is that you end up with two jobs, and you won't be good at either.
  • Funding. Is there a way to raise money for your kind of project? We'll explore the obvious options but put an emphasis on effective but little-talked about alternatives. Learn about equity, debt, royalties, and perhaps best of all, bootstrapping.
  • Hiring. Who to look for and how to find and retain them. For many entrepreneurs, outsourcing isn't a way just to save money, it's a new way to grow and thrive.
  • Naming. A simple and powerful approach to picking a name that works. We'll talk about domains, scalability and trademarks
  • Partnerships. Ringo was the luckiest Beatle, We'll go into detail about how to split the pie while thinking hard about the long run
  • Cash Flow. This is the essence of small-business security. More than just about anything else, the idea of funding your business with your customers' support is completely transformative.
  • Positioning and Storytelling. The power of stories that stick. How your story changes your strategy, your marketing, your pricing and more. Understanding the x/y analysis.

The theme of this class is simple but surprising: You should build your business around ideas that work, as opposed to building a business and then insisting that the universe cooperate in helping you succeed. Seven simple concepts well understood can change everything.

What You'll Do

By the time you're done with this class, you'll have created a seven-part leverage plan. Not a boring business plan, this is your focused, detailed plan on how things that already work in the world will be put to work by you on your business.

This isn't a complete MBA and it's not focused on art or the resistance. What it is: a ready-to-roll 7-part top-level course for smart entrepreneurs and those that aspire to be.

More Information

It's fine if you haven't started your business yet, or if you have. The only prerequisite is curiosity and the willingness to help make a difference. (Experts will find something here too...)

Level: Beginner

School: Business

Related Subjects: Entrepreneurship, Marketing, Internet Marketing, Startups

At a Glance

  • Non-Membership Class
  • 11 Video Lessons (1h 3m)
  • 9.4K Students
  • 96% Positive Reviews (168)
  • Self-Paced Online Class
  • 14-Day Money Back Guarantee

About the Teacher

Seth Godin

Seth Godin

Entrepreneur and author

For 39 years, I've been starting, running, and bootstrapping companies of all sorts.I started teaching at 14. I taught canoeing in northern Canada, computer science as an undergrad in ...

96% Positive Reviews

Jonathan Hughes

Jonathan Hughes

Short course that centers in on some of the basics that you may have wanted to forget when starting your new business (such as funding and partnerships). The distinction between an ent...

View all reviews