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The Modern Marketing Workshop

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23 Videos (2h 49m)
  • Introduction

    • Trailer

      01:00
    • Introduction

      08:03
  • 11 Questions About Your Role and Your Leverage

    • 11 Questions - Part 1

      06:02
    • 11 Questions - Part 2

      05:09
  • An Action Theory of Marketing

    • Action Theory of Marketing - Part 1

      08:16
    • Action Theory of Marketing - Part 2

      06:24
  • The "P" Words

    • The P Words - Part 1

      09:52
    • the P Words - Part 2

      08:22
    • the P Words - Part 3

      06:31
    • the P Words - Part 4

      05:14
    • XY Chart

      06:27
  • Specific Marketing Concepts (and Most of the Exercises)

    • Emotion - Part 1

      50 term cheat sheet.pdf
      05:48
    • Emotion - Part 2

      07:59
    • Emotion - Part 3

      09:05
    • Emotion - Part 4

      04:03
    • Change - Part 1

      05:06
    • Change - Part 2

      09:53
    • Alert - Part 1

      08:00
    • Alert - Part 2

      06:12
    • Share - Part 1

      06:34
    • Share - Part 2

      08:18
  • Bonus Features: Case Studies

    • Chatting with Milliner Satya Twena in New York City

      Notes on Satya interview.pdf
      10:19
    • Chatting with Skillshare

      15:54

About This Class

Catch up & get your team in sync. Marketing has changed more in the last 20 years than any other business discipline. Far more than accounting, manufacturing, or management. Why are we relying on the same-old traditional textbooks? Why are CMOs cornered into decisions that make no sense? Why do leaders still talk about marketing and advertising like they’re the same? I’ve bu... Read More

Seth Godin, Entrepreneur and author

For 39 years, I've been starting, running, and bootstrapping companies of all sorts. I started teaching at 14. I taught canoeing in northern Canada, computer science as an undergrad in college and business in a number of settings, including some time... Read More