Traditional marketing--direct mail, cold calling and TV ads--is getting increasingly stale and ineffective. Today, marketing is all about attracting people to you, not interrupting them in their day-to-day activities.
Learn how to use inbound marketing to pull people in and get exposure for your product or service. In this class i will go over the fundamentals of inbound marketing, starting with getting found online to successfully converting website visitors into new customers.
Who should attend?
People who are thinking about starting a business, are currently working in marketing or would just like to know how to market themselves successfully.
Maggie Georgieva is an inbound marketing manager at HubSpot, responsible for the company's marketing content offers, such as ebooks, webinars (including the world's largest webinar), and video podcast series.
Previously, Maggie was on HubSpot's email marketing team, managed the company's landing page creation and optimization, and jump started the production of HubSpot's customer case studies.
For more info: http://www.hubspot.com/maggiegeorgieva/