A lot of students have expressed interest in learning analytics.
I wanted to gauge and see if there's interest in learning more about different things you can measure, how to find ROI, setting benchmarks, learning how to use Excel to find your data, optimization techniques, etc.
If all goes well, this would turn into a continuous workshop series touching on different measurement topics for marketing.
I may choose to teach the class or bring in an outside professional.
Social Media Analytics 101 Workshop