Do you have a fashion based blog or website but wish to gain more traffic? Drawing from my 10 years of experience within the industry, I will help you improve your Search Engine Optimization so you can increase your readership through a handful of simple steps.
This class is for anyone with a fashion blog or website of their own as well as anybody looking to start from scratch. Search engine optimization can be the difference maker between gaining hundreds or thousands of page views, so sign up for this class and take advantage of the powers of SEO!
In this class we will go over:
Many fashion bloggers, no matter their level of expertise, start out with the focus on editorial. Having a strong narrative is great, but without a focused SEO strategy, this content can be easily overlooked. It is both a science and an art in order to have search ranking, so this class is designed to help fashion bloggers prevent mistakes that could impact SEO.
As a project for this class, you will apply these SEO lessons to your own blog or site to increase your own readership.
As a digital marketing analyst for over 10 years, Erika specializes in Search Engine Optimization. Currently working with Adobe as an SEO strategist, she oversees high profile brand campaigns. Her previous role was as Senior SEO analyst for ELLE.com, which was her foray into fashion. Erika offers a hybrid of talent, covering SEO, social media, search trends, PR, content marketing and web analytics. She is also a featured blogger on OS-Fashion.com, reporting on a variety of search trends and topics. After starting her own consulting firm in 2009, Erika worked with some of the top brass in online fashion, such as renowned fashion magazine ELLE and high-profile fashion blog Refinery29. In 2013, at the widely popular Independent Fashion Bloggers conference in New York (www.heartifb.com), Erika was a featured speaker covering editorial SEO techniques for fashion bloggers. Get to know Erika -- connect with her on Twitter @ELMConsulting.
Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.
Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!
Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.