Persuasive Design for Conversion (LEAN 204)

By ·CEO/Founder, Lean Startup Machine

Driving visitors to your pages costs money and/or effort, and your objective should be to maximize the return on the investment into the traffic you are getting.

This class is NOT about search engine optimization (SEO), paid search, or any marketing techniques that drive visitors to your pages. This class is also NOT about UX/UI that's focused on the experience of existing users. This class IS about converting visitors to customers.

This class is on designing your pages to communicate the value of your offer in a way that gets users to take the action you want them to take (buy, sign up, etc.). 

You will learn:

  • A mental framework for thinking about your website like a Conversion Optimization pro, including
    • 3 key drivers of conversion
    • Designing for the right audience
    • Understanding benchmark metrics
  • Most important page elements to optimize
  • Key tactics for writing your headlines and shaping your layout

 Pre-requisites:

There are no pre-requisites, but some understanding or experience in web design would be helpful.

Class agenda includes a presentation and Q&A at the end.

See what others are saying:

Art M said “Amazing value. I have done conversion optimization for years for my start up and even done some consulting on the topic. Boris really knew what he was talking, i showed him my website and in 5 minutes he pointed out flaws that has been escaping me for years. Common practices and just good to know stuff about. For the price this guy charge, it cant be beat. Having someone who does optimization full time consult on your start up site, will save you thousands (maybe much more) of dollars in the long run ”

Gabe Yarra said "“Persuasive Design significantly changed the way I think about designing web applications. Boris covered a lot of material in the three hours, all of it interesting and very applicable. He was patient, clear, and seems like a great guy. I'd highly recommend taking Persuasive Design.”

Sibte Hassan said “Thank you for the class yesterday and now i have stickies on my screen keeping my focus on what is my objective to design my final interface.” 

The class is held at The Hatchery, home to early companies needing shared space, growing companies needing dedicated space, and an accelerator program for those just getting started. To apply, visit http://500.hatchery.vc/

Schedule
  • Persuasive Design for Conversion (LEAN 204)

    The Hatchery

    500 Seventh Ave (37th Street) 17th Flr
    New York, NY

    You will learn:

    • A mental framework for thinking about your website like a Conversion Optimization pro, including
      • 3 key drivers of conversion
      • Designing for the right audience
      • Understanding benchmark metrics
    • Most important page elements to optimize
    • Key tactics for writing your headlines and shaping your layout
    Jun
    25
    Mon, June 25th, 2012

    7:00 pm - 8:15 pm EDT

    Add to Cal

Trevor Owens

CEO/Founder, Lean Startup Machine

Boris Grinkot, VP Content, has taught conversion optimization to thousands of marketers through full-day workshops, speaking engagements, and webinars. His work with Fortune 500 and international clients has included design of experiments and optimization of consumer banking, telecom, software, tax services, publishing, magic (yes!), heavy industrial, and many other B2B and B2C websites.

He led conversion optimization projects each generating tens of millions of dollars, and has been a regular contributor to the MarketingExperiments Quarterly Research Journal. In 2011, he completed MarketingSherpa’s inaugural Landing Page Optimization Benchmark Report and in 2012 he was awarded eConsultancy's Digital Vision grant for a conversion optimization research model.

Lean Startup Machine has taught over 2000 entrepreneurs and 500 startups the Lean development process in an experiential format. 

Screen Shot 2012-06-25 at 4.11.37 PM

View Full Profile

92% Positive Reviews (13 Reviews)

    The Hatchery

    500 Seventh Ave (37...

    New York, NY

    8 / 8 Students

    • 6

      Classes

    • 50

      Students

    • 93

      Watchlist