Mini-Class: Make Your Mark: Unorthodox Marketing Strategies

Greg Selkoe, Owner and CEO, Karmaloop

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3 Videos (20m)
  • Getting to Know Your Market

    • Getting to Know Your Market

      05:18
  • Generating Ideas

    • Generating Ideas

      07:27
  • Executing Your Concept

    • Executing Your Idea

      06:49

About This Class

The principles of marketing are rather basic: connect with your customer, promote an initiative, and sell products. Despite the relative simplicity of these elements, the amount of marketing clutter consumers are constantly bombarded with has made it increasingly difficult to actually have an impact with normal initiatives and campaigns. This is why it is more important than ever to... Read More

Greg Selkoe, Owner and CEO, Karmaloop

Greg Selkoe is the CEO and owner of streetwear retailer Karmaloop. com. Born and raised in the Jamaica Plain neighborhood of Boston, Selkoe has a Masters in Public Policy from the Kennedy School at Harvard University. Selkoe started his career as a... Read More