Master Google Analytics In 1 Hour (Beginners)

Amber Horsburgh, Digital Strategist at Big Spaceship

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18 Videos (1h 10m)
  • Get Started! Sign Up For Google Analytics

    • Trailer

      01:25
    • Welcome to Class! Sign-Up For Google Analytics & Implement tracking code

      07:44
  • Configure Google Analytics Data

    • Add Filters & Views To Your Account

      04:20
  • Google Analytics Site Tour: What Everything Means

    • Unique visitors and visits

      UV.jpg
      02:41
    • Bounce rate

      Bounce Rate.jpg
      02:34
    • Browsers, operating services and networks

      browser.jpg
      network.jpg
      02:09
    • Geographic location & language

      02:53
    • Mobile, tablet & desktop users

      mobile reports.jpg
      01:46
    • New vs. returning users

      freq and rec.jpg
      new vs returning.jpg
      01:24
    • Pageviews

      PV.jpg
      02:09
    • Referral, direct, search, social & email traffic

      Traffic Channels.jpg
      Social referrals.jpeg
      04:49
    • Site performance, speed and load times

      02:20
    • Visitor flow

      Social flow.jpeg
      03:15
    • Average visit duration & average time spent on page

      Ave visit duration .jpg
      ave time on page.jpg
      03:19
    • Site Content: all pages, content drill down, landing pages & exist pages

      CONTENT DRILLDOWN .jpeg
      EXIT PAGES.jpeg
      LANDING PAGES.jpeg
      ALL PAGES.jpeg
      02:20
  • Determine What Success Looks Like

    • How to create a measurement framework

      11:11
  • Create a Campaign Dashboard

    • Set Up A Campaign Dashboard

      06:54
  • Report The Results

    • A Template For Reporting Results

      07:04

About This Class

Make yourself more employable and learn Google Analytics. The Online Marketing Institute surveyed 750 Fortune 500 companies and ad agency execs and found there is a major digital talent gap. The biggest area that execs needed new hires to muscle up in was analytics. That study is just one of the many that contributes to the huge buzz around data and analytics. Even the Harvard Busi... Read More

Amber Horsburgh, Digital Strategist at Big Spaceship

I am a Strategist at the digital creative agency, Big Spaceship in Brooklyn. I have have run campaign reporting for big brands YouTube, AXE and MTV and smaller ones too. I’ve also taught over 1, 500 students about digital strategy and how Macklemo... Read More