Social media is a quickly emerging form of online media that is becoming just as important as advertising and public relations, if not more so, for many organizations.
Social media is a critical component of search engine optimization (SEO) and web marketing campaigns. It's also one of the few legitimate ways your business website can get a massive amount of traffic and links without spending a lot of money. Web marketers who use social media skillfully have a massive competitive advantage over those who don't.
Don't be left in the dark! If you've been hearing a lot about social media (sites like Facebook, Twitter, and LinkedIn), and you want to understand more about it before diving in deeper, this class is a perfect introduction. It will cover the basics of social media from business / marketing perspective - and it will leave you inspired and confident in how to better use social media to promote your own brand or organization.
This workshop will cover:
We talk about a lot of different social networking and social media sites in the class, but be aware that our primary focus is Facebook.
Presented by Boulder Digital Arts. BDA has been empowering the creative community in the Boulder/Denver area for over eight years providing high-impact, affordable and practical skills-based classes and workshops taught by industry professionals in all creative disciplines!
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.
This class hasn't been reviewed yet.