Market Segmentation 101 for Entrepreneurs

, Experienced Marketing Professional

The class shall cover key marketing plan areas such as market segmentation, reasoning and logic when defining target audience(s), splitting segments and positioning offerings based on demographics, also primer on how to start the market/competitive pricing processes for your company's products/services. Basic knowledge of their own company's product or service offering, and value proposition is expected of attendees. Access to Skype and PowerPoint is prerequisite. Attendees are expected to produce a basic market segment map at the end of the class. The 101 session shall not exceed 2 hours and will be hosted on Skype Conference.

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  • Market Segmentation 101 for Entrepreneurs

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Sudeep Kumar Jain

Experienced Marketing Professional

Nine years of marketing and sales experience in India, USA, and UK markets. Advisor to start-up's trying to enter uncharted/under-served market niche's. Consultative engagements with SMEs and local Management Associations. Associate Member, Chartered Management Institute, UK. Previously Associate Professor of Marketing at National institute of Sales, India.

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