Intro to Lean Startup (LEAN 101)

, CEO/Founder, Lean Startup Machine

This class is an introduction to key concepts Lean Startup and Customer Development based on the content we've taught to over 2,500 entrepreneurs and corporate intrapreneurs.

With all of the hype surrounding Lean Startup methodologies, and all-star companies like Facebook, Dropbox, Etsy, and even Skillshare deploying lean processes, it's something any tech entrepreneur can't afford to pass up. 

The Lean Startup methodology is focused on achieving results efficiently by leveraging the scientific method to achieve product-market fit. By creating a Minimum Viable Product, and constantly running tests to (in)validate assumptions, you will soon find youself en route to traction.

The Topics:

  • The most common myths around Lean Startup
  • Differences with traditional business planning
  • Hypothesis testing
  • Questioning assumptions
  • Getting Out Of the Building
  • Finding and leveraging early adopters
  • Validation & currency

Please be sure to read the testimonials from the previous classes, including

Courteney Ervin (attended LEAN 101) “LSM has given my team the tools it needs to push the needle forward!"

Cory Forsyth (attended LEAN 101) “I found this really eye-opening and enlightening. I was surprised at how much it started my internal motor turning on new ideas to apply at work.”

  • Intro to Lean Startup (LEAN 101)

    The Hatchery

    500 Seventh Ave (37th Street) 17th Flr
    New York, NY




    Thu, June 21st, 2012

    7:00 pm - 8:30 pm EDT

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Trevor Owens

CEO/Founder, Lean Startup Machine

Boris Grinkot has been a speaker and an evangelist for a "culture of testing" among marketers and corporate executives for many years. His work with Fortune 500 and international clients has included design of experiments and conversion optimization for consumer banking, telecom, software, tax services, publishing, magic (yes!), heavy industrial, and many other B2B and B2C marketing efforts.

Shifting focus from marketing to product development, Boris is applying his measurement and experimentation expertise to product development as a core member of the Lean Startup Machine team, where he has mentored hundreds of entrepreneurs and corporate product developers on Lean Startup methodology and application. Boris has been a guest presenter at the University of Florida, Princeton, and NYU.

Lean Startup Machine is a for-profit social enterprise with the mission of advancing the science of entrepreneurship to better utilize human potential. We aim to bolster jobs through innovation and prevent the world’s smartest people from wasting time building things nobody wants.

Lean Startup Machine has taught over 2000 entrepreneurs and 500 startups the Lean development process in an experiential format. 

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85% Positive Reviews (40 Reviews)

    The Hatchery

    500 Seventh Ave (37...

    New York, NY

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