Executive Summary is part one of the two-part class I need Funding: Tell me how to get "Investor Ready". Part two addresses the equally important topic of Investor Pitch.
Executive Summary is one of your most important communication tools with potential investors. It is the first document potential investors read about your business; so it is critically important to make the right first impression, stand out to sell your investment opportunity and get invited to a face-to-face meeting.
If you are ...
Then you need to sign up for this class in order to learn how to effectively communicate with your busy target audience and to save your Executive Summary from being "routed" to the trash bin.
During the class we will:
I personally consider creating the Executive Summary one of the most challenging yet rewarding exercises an entrepreneur goes through. Usually, what starts with my clients as a “One Page writing exercise”, quickly turns into a deep analysis of the whole business. Do not undervalue the power of writing a well-thought Executive Summary. It is your chance to make a first impression, and you only get one.
Einas is an entrepreneur, startup business advisor and strategic consultant with a background in business, finance, electrical engineering and IT consulting. Einas has an MBA in Entrepreneurship and Finance (VC and PE) from Wharton Business School and over 12 years’ experience working at startups to Fortune 500 companies including Johnson & Johnson.