How to Successfully Run a Daily Deal Site and Beat Groupon

, Propelling Internet Companies Through Rapid Growth

Eric Yohay & Gabe Newman are pioneers of the daily deal industry.  With diverse backgrounds they both entered the industry at its infancy and played integral roles in growing BuyWithMe from 0 to over 5 million members--eventually selling the company to Gilt Groupe.  Gabe was responsible for overseeing sales and growing his team from a local player to a national powerhouse.  Eric ran the M&A group at Buywithme and oversaw all of its acquisitions. Eric has spoken to more then 75 companies in the space and has been exposed to more books than anyone else in the daily deal arena.

We have identified numerous proven strategies that have worked for other companies including:

1. Strategies for new customer acquisition

2. Strategies to maximize an efficient sales pipeline

3. Strategies to land top tier clients (deals)

4. Marketing portfolio strategy with benchmarks on each distribution channel

5. Strategies on how to differentiate your brand and maximize profitability

ALL with the goal of helping you run and operate your own daily deal site

The class runs an hour and a half with the last 30 minutes reserved for an interactive Q&A.  Please note, we cannot talk about any companies in particular, but will speak about the industry on an aggregate level. All experience levels welcome.

Prerequisites
basic knowledge of daily deal industry and social media strategies
Schedule
  • How to Successfully Run a Daily Deal Site and Beat Groupon

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Eric Yohay

Propelling Internet Companies Through Rapid Growth

Eric Yohay has extensive experience growing companies from inception to sale.  As the sixth employee on board, he has watched Buywithme, the third largest player in the daily deal space, raise over $40M and expand from 1 to 15 markets. He ran the M&A group reaching out to competitors and strategic companies to see if there was possibility of acquisition. To date, he has completed over nine acquisitions and has spoken to over 75 companies in the US. He has unmatchable insight on the industry as he has had access to the books of more companies in this space than anyone. Mr. Yohay ran the user acquisition group at Buywithme rapidly growing the user base from 0-5M+ users.  He is currently the Senior Director of Business Development at ShinDig.

Gabe Newman has extensive sales experience ranging from Pharma Sales at GlaxoSmithKline where he won their top sales award 3 years in a row for New York.  He then entered into the traditional media world (TV, Radio & Print) at CBS and quickly became the top biller at the highest grossing radio station in the country CBS-AM.  Gabe was recruited aggressively by BuyWithMe and launched the New York market on the sales side.  Quickly becoming a huge asset to the business he took on the responsibility of managing the sales to over 15 markets nationwide up until BuyWithMe was acquired by Gilt Groupe.  Gabe presently works for Gilt as a senior member in the sales division.

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