ARE YOU IN CHARGE OF PR FOR YOUR BAND, BUSINESS, OR ORGANIZATION?
ARE FACEBOOK EVENT INVITES / STATUS UPDATES / TWEETS/ EMAIL LISTS / AND POSTAGE STAMPS WHOOPING YOUR ASS?
Get Smart PR Workshop for musicians, artists, performers, social activists, event producers, and anyone else who wants to:
1. Get the word out
2. Get the press and media in
3. Get results from Facebook and Twitter
4. Get coordinated with a real campaign to make your hard work pay-off
5. Get going with hands-on, project-applied instruction
This is not a lecture seminar, where you sit and passively take notes. Bring your project! We'll be brainstorming, working in small groups, and coming up with writing you can use on the spot. You'll identify your very own Next Actions and go away with homework for the second session and a game plan for the future! Finish the workshop with real materials to run a smarter PR campaign.
LEARN THE JOYS OF:
• Planning a targeted, customized campaign
• Press releases and calendar submissions
• Building and maintaining your targeted media list
• Permission-based mailing lists
• Web and social media content
Workshop is structured to ensure personalized attention for all participants. 2 sessions. Each session runs for approx. 3 hours. Participants have a week to apply the workshop lessons of session one before returning for session two.
NOW OR NEVER.
$ 150 early birds by June 1st, 2012, use code: HI5LADWP
$ 300 regular registration by June 8th, 2012
DATES and LOCATION:
2 Tuesday Evenings
June 19 & 26, from 6pm – 9pm, please arrive by 5:30pm to secure parking and a seat.
The Last Bookstore is located at 453 South Spring Street, Los Angeles, CA 90013. (Enter on 5th Street.)
HOLY CRAP! IT’S ABOUT TIME.
REGISTER NOW. SPACES ARE LIMITED.
Bring your project materials to class. The case studies will come from those participating. After you learn what you need to do in the first session, you'll have 7 days to make a difference in your life and project, applying what you have learned in Round 1 the best you can. . . Then, you're ready for Round II.
Bring what you've developed during the week to class. Lauri and fellow classmates will help you tighten up the PR machine you are growing underneath your armpits. . .You will leave the second session so empowered you might need to buy new pants.
Lauri D. Goldenhersh is a talented writer, event producer, and music professional. She has built effective, smartly-budgeted DIY publicity campaigns for concerts, fundraisers, programs, products and services, building exposure for individuals and organizations for more than twenty years. A passionate advocate for the arts and a mentor to the classical singer community, she is also the founder of Laurislist.
This class hasn't been reviewed yet.