Fundamentals of Entrepreneurship: Pitching Your Business and Yourself

, Entrepreneur, Author, Shark on ABC's Shark Tank

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Jacquilin Isom

Jacquilin Isom

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Rhonda Hostetter

Rhonda Hostetter

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Sandra Centorino

Sandra Centorino

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Class Project

Create a 1-minute video "elevator" pitch for you and your business.

About the Class

Throughout my many years of running businesses, I have been fortunate to experience success both as an entrepreneur and investor. I’ve learned that some people are well suited to be entrepreneurs, and others aren’t. Unfortunately, in most cases, it takes a lot of time, energy, and money to find out on which side of that coin you fall.

I created this class on Skillshare to help you determine your worth as an entrepreneur and to help you position your business and concept for success. It's a hurdle, but I know that the knowledge I've gained through my years of experience in business will point you in the right direction on your entrepreneurial path.

This class is for aspiring entrepreneurs, anyone with a business idea who hesitated to act, and those who have begun the process of starting their business but can't seem to get over the hump. 

What You'll Learn

I have assembled lessons, lists, and resources for you to determine the next steps you need to take in order to realize your dream as an entrepreneur. 

  • Characteristics of Great Entrepreneurs. Entrepreneurs are special. . . but what makes them different? What makes them successful? How you can repackage yourself to follow your entrepreneurial dream?
  • Starting your Business. Definine your customer, determine price, and understand your competitive landscape. 
  • Identifying What Makes your Business Special. Create a competitive edge and weave that into your PR story. Differentiate yourself from the pack!
  • Innovative Business Practices from the Start. Encourage new ideas from your employees and stay flexible despite growth. 
  • Pitching your Business. Present your business, and yourself, in ways that excite VCs.

Class Project

To further you along the path to entrepreneurial success, you will create a video pitch that promotes your business concept. By uploading your pitch, you will get feedback and high fives from the other students in the class. This is a valuable platform for community approval and critique. . . we will all craft better pitches because of each other! My team and I will review the top 20 most up-voted pitches and select our favorite. This talented student will receive a 30-minute video call and mentoring session with me, and I will share his or her pitch through my social media networks to get worldwide exposure for the concept. 

Project: Create a 1-minute video "elevator" pitch for you and your business. 

Brief: Based on the lessons in this class and the goal of answering the question "why is your business special?" as quickly as possible, create a 1-minute video pitch that represents you and your business. 

Specs: You will upload a video link (Vimeo or Youtube) to your student project tab in the Skillshare classroom. Anything longer than 1 minute WILL NOT be eligible for the contest. 

More Information

Level: Beginner

School: Business

Related Subjects: Entrepreneurship, Business Development

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At a Glance

  • 9 Video Lessons (41m)
  • 408 Students
  • 100% Positive Reviews (8)
  • Self-Paced Online Class

About the Teacher

Barbara Corcoran

Barbara Corcoran

Entrepreneur, Author, Shark on ABC's Shark Tank

Barbara Corcoran’s credentials include straight D’s in high school and college and twenty jobs by the time she turned twenty-three. Her next job made her one of the most successful ent...

100% Positive Reviews

Rhonda Hostetter

Rhonda Hostetter

I loved this class..working on my elevator pitch made me dig deep and "own" my business in a new way. I am so excited about all that I learned. Barbara is our favorite Shark!

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