Digital Strategy on a Shoestring

, Digital Strategist at Big Spaceship

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Class Project

Create a hit list of insights for Reddit

About the Class

The resources inside a Digital Strategist's toolbox are the things that shape very sharp thinking. Yet tools can be hellishly expensive, and those Googlebots never truly uncover real human insights. So what to do?

There are many fantastic free tools that allow you to be scrappy without compromising sharp thinking, this course shows how to use 35 of the best free ones on the internet.  

This is as series of practical modules for Strategists, Planners and Marketers looking to expand their resources in order to make better informed decisions for clients/brands, on a budget of $0.

What You'll Learn

  • Category Research Tools. Dig deep into what is going on in the current category through analyzing trends, conventions and fresh thinking.

  • Competitive Audit Tools. We go over tools to conduct a digital and social audit of the competition.
  • Naming Things Tools. Learn how to use 10 tools to generate great names, quickly.

  • Measuring Success. The best destinations for explaining success frameworks, metrics, KPIs and search topics.

What You'll Make

Throughout this class you will gather insights from the tools in each module using the class example of Reddit, or your own product idea. For a sneak peak at some of the resources we cover check out my Digital Strategy Toolbox and How To Name Things resources I co-created. 

More Information

Level: Beginner

School: Business

Related Subjects: Entrepreneurship, Marketing, Digital Strategy

At a Glance

  • 5 Video Lessons (1h 2m)
  • 883 Students
  • 82% Positive Reviews (11)
  • Self-Paced Online Class

About the Teacher

Amber Horsburgh

Amber Horsburgh

Digital Strategist at Big Spaceship

I'm  a Strategist at the digital creative agency, Big Spaceship in Brooklyn, NY. I have implemented campaigns for iconic brands such as AXE, MTV and EMI Music. Co-authored the Digital ...

82% Positive Reviews

Audra Hamlin

Audra Hamlin

PR Consultant

Great ideas and resources!

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