Customer Development 101: The Art of Effective Interviews

, Partner at Lateral Mind

Over and over, so many people feel like they've had their light-bulb moment and are on the cusp of the next Facebook, only to spend the next 3 months building a product nobody wants. Customer Development solves this problem by helping you simultaneously build your product around your customer.

Customer Development is a key part of Lean Startup methodology because it opens the door to rapid product improvement, without wasting time and effort developing something nobody will buy. The first step in Customer Development is Problem Exploration, which is focused on determining whether there is a problem worth solving in the first place.

The only way to answer that question is to ask your prospective customers. But how and when do you conduct these interviews? How do you get actionable insights out of them?

Human beings lack the capacity to accurately predict their own behavior in hypothetical situations. In other words, if you ask a simple question, you will likely get a misleading answer. Not because they don't like you, but because they can't really articulate what they want.

In this hands-on workshop, we'll examine and practice expert advice on doing customer interviews as well as case studies of how teams from Lean Startup Machine have successfully applied these principles in the real world.

By the end of this class you will have an understanding of:

  • The difference between what customers say and what they feel (and which to listen to)
  • How to know when a customer is lying
  • The minimum number of customer interviews you must always do
  • Which customers to listen to and which to ignore
  • The actual tactics you should use during a live customer interview
  • Common mistakes teams make at Lean Startup Machine

Building the wrong thing because you didn't know what your customers want could cost you thousands of dollars and months of effort, don't take that risk by missing this class.

This class is limited to 12 people, so that we could work in groups and practice on the spot -- the best way to learn these techniques.

Please be sure to read the testimonials from the previous classes, including: 

Courteney Ervin said “I took this class as a follow-up to LEAN 101 & it was hands-on and extraordinarily helpful. Leaving class, I felt 100% prepared to do my first customer interviews. Plus, Tim gave great advice on actionable next steps that were specific to my project.”

Leyna Chiang (attended LEAN 305)  “GREAT CLASS! Provides a better understanding of the types of questions that are asked during an customer interview to get deeper insights. (AND what type of questions to avoid!)”

Vinay Jain (attended LEAN 305) “Truly understanding your customer's pain points is arguably the most important part of building a new product. This class demystifies that process. You walk away confident that you'll get the most out of customer interviews.”

The class is held at The Alley, home to early companies needing shared space, growing companies needing dedicated space, and an accelerator program for those just getting started. 

Schedule
  • Quickest/Cheapest Way to Test Your Product Idea (LEAN 305)

    The Alley

    500 Seventh Ave (37th Street) 17th Floor
    New York, NY

    By the end of this class you will have an understanding of:

    • The difference between what customers say and what they feel (and which to listen to)
    • How to know when a customer is lying
    • The minimum number of customer interviews you must always do
    • Which customers to listen to and which to ignore
    • The actual tactics you should use during a live customer interview
    • Common mistakes teams make at Lean Startup Machine
    Nov
    8
    Thu, November 8th, 2012

    6:30 pm - 8:00 pm EST

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Tim Lombardo

Partner at Lateral Mind

This class is taught by Tim Lombardo, Founder/CEO of Skillcademy. He's an avid Lean Startup  practitioner and coaches startups through the intracacies of effective customer development tactics.

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90% Positive Reviews (10 Reviews)

    The Alley

    500 Seventh Ave (37...

    New York, NY

    5 / 6 Students

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