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11 Videos (1h 57m)
  • Introductions to Social Media Strategy

    • Introductions to Social Media Strategy

      06:14
  • Chapter 1 Brief

    • Brief

      07:11
  • Chapter 1.2 Working out the business problem

    • Working out the business problem

      13:22
  • Chapter 2 Insight Mining

    • Insight Mining

      05:43
  • Chapter 3 Strategy

    • Strategy

      17:48
  • Chapter 4 Comms Framework

    • Comms Framework

      12:49
  • Chapter 5 Online Seeding

    • Online Seeding

      13:16
  • Chapter 6 Influencer Outreach

    • Influencer Outreach

      16:12
  • Chapter 7 Community Management

    • Community Management

      10:04
  • Chapter 8 Comms Framework and KPIs

    • Comms Framework and KPIs

      07:16
  • Chapter 9 Presenting

    • Presenting

      06:37

About This Class

If you are in charge of running Social Media activity for a brand/artist/start up this course if for you. I will give you the tools that you can use tomorrow. I aim to take you past the theory and give you as many action points as possible. The course is based on my real world learnings from running Social Media Campaigns for Coca-Cola, glaceau vitamin water, Nestle, Boost Mobile, F... Read More

Julian Cole, Head of Comms Planning at BBH NY (PlayStation)

As Head of Communicatons Planning at BBH NYC,  I oversee the Comms Planning for PlayStation, Axe, Johnnie Walker, Baileys, Westin and a number of other brands.   I have taught over a thousand students on Skillshare, with crash courses in both Digi... Read More