*** This study session is no longer being held. In fact, it's now become a FREE 31 page ebook that is included in my Branding, PR, and Social Media 3 Day Master Course ***This class is for anyone who has a brand that is looking to build better awareness and reputation. At the same time, this study session is a way for us to learn something valuable, much like a normal class, while sharing information in a more informal and casual setting.
You often wonder about:
1. How do I find the best information out there in my niche so I can become a content expert?
2. Who are the best people to partner with in my niche to share information with?
3. How can I use being a content expert with all the right partners into something that will grow my brand?
In one hour, you will share our best practices on:
✔ How to build a powerful cache of websites, blogs, and books for your niche so you can become a content expert
✔ How to find the right strategic partnerships to grow your brand
✔ Strategies on how to take expertise and partnerships to grow your brand in creative ways
What I'll be sharing
In less than a year, I became one of the leading resources and curators in the field of video games made for social change (how many of you even knew that existed?). I learned all the major players, funders, game creators, bloggers, and activists in the space. With this knowledge, I used that as a spring board to form brand new partnerships for my organization to sell out and double the income of our annual festival. This was done by forming brand new media and institutional partnerships (even gaining support from the Kingdom of Netherlands!) These techniques can be applied to any business or niche.
What you should share:
What have you done to learn everything you can about your niche? Did you find a good content aggregation site? Do you speed read? What Twitter lists do you have?