Pam Nelson & Maria Baugh, Butter Lane Co-owners, teach the East Village bakery's secret to startup success: eCommerce. Small business owners (or start-up hopefuls) will learn, hands-on, how Butter Lane survived and thrived, despite a retail recession.
Small business owners & entrepreneurs will learn how we:
Handouts provided, and questions encouraged. Entrepreneurs: bring us your business models for Q&A and advice!
In this two-hour hands-on workshop, Pam & Maria will take attendees through the basics of eCommerce 101. Students should come ready for a highly interactive experience! We'll teach how to:
Q&A for thirty minutes - bring your questions and small biz challenges for discussion!
Butter Lane Cupcakes opened its flagship East Village location in NYC in 2008, and has since expanded to a second location in Park Slope Brooklyn. Butter Lane also launched its “Cupcake Classroom” in 2010, a breakout business and social media hit that has taught more than 10,000 students how to bake and ice the perfect cupcake.
Butter Lane has been featured on the Martha Stewart Show, the New York Times, New York Magazine, Time Out NY, and the Food Network's "The Best Thing I Ever Ate." Butter Lane also became well-known for its use of social media and eCommerce, appearing in many publications and blogs like Mashable, Postling, and Inc.
Co-founders Maria Baugh and Pam Nelson have become spokeswomen for many eCommerce initiatives and for working with "Smart Partners," including FourSquare, Google, Groupon, Seamless, and American Express Small Business Saturday. Prior to opening Butter Lane, Pam worked many years in finance, and has an MBA and CFA. Maria has been in magazine publishing for many years.
This class hasn't been reviewed yet.