Build a Social Mission-Driven Brand

, Co-Founder and Co-CEO of Warby Parker

Class Project

Tell a story of your favorite brand re-imagined with a social mission

About the Class

Take your favorite brand and re-imagine it with a social mission. Demonstrate the impact the brand would have, explain how it would share the story, and draft its launch plan.  

Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good. Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference.

More Information

Level: Beginner

School: Business

Related Subjects: Entrepreneurship, Branding, Visual Storytelling

At a Glance

  • 5 Video Lessons (47m)
  • 790 Students
  • 100% Positive Reviews (22)
  • Self-Paced Online Class

About the Teacher

Neil Blumenthal

Neil Blumenthal

Co-Founder and Co-CEO of Warby Parker

Neil Blumenthal is a Co-Founder and Co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-c...

100% Positive Reviews

Scott Thigpen

Scott Thigpen

This was a very good class, thank you!

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