Share
6 Videos (48m)
  • Branding with a Social Mission

    • Trailer

      01:13
    • Social Impact

      08:46
    • Mission, Vision, and Brand Architecture

      09:48
    • Your Brand as a Story

      10:35
    • Launching

      10:18
    • Final Thoughts

      07:49

About This Class

Take your favorite brand and re-imagine it with a social mission. Demonstrate the impact the brand would have, explain how it would share the story, and draft its launch plan.   Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s... Read More

Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker

Neil Blumenthal is a Co-Founder and Co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses. Prior to launching Warby Parker in 2010, Neil... Read More