This is a course is for the start-up founder and business dev roles who are looking to boost their ventures 10x. Thus, it is a combination of partnerships and business development where you are encouraged to be a refined version of yourself, to learn the delicate balance necessary to create credibility and trust and to do so with enough people that your venture is grown 10x.
It is a totally different approach to business development, one very few people know or even talk about but one that is absolutely necessary to penetrate the more competitive markets where people are buying image, trust and predictability. I promise you this is the most honest and straight forward class for why your business is stagnant and how partnerships, in the realest way, can help you grow.
Most professionals approach these types of courses with basic sales tactics rebranded under the biz dev title. And while sales tactics are very useful, the 10x solution is still not solved. How do you grow your venture to be far bigger than just you?
It is an absolute fact that you will not get to there on tactics alone. The reality is that to be an innovator that is welcomed to the TED stage, the one that partners with major brands like Virgin and GE, and the one that is trusted and revered, you need to be a thought leader.
** You can bring a friend for free. Things are always more fun in groups ***
You should leave the class having built a solid list of soon-to-be all-stars in your network (potential partners), have some solid ideas for growing your network and be far clearer on exact problem in the world you solve and thus how you can create value for potential partners.
But more importantly, you will leave this class with the makings of the exact posture and self-confidence you need to run a partnership that makes even Jesus jealous.
Show up ready to work on a business that will deliver immense value to the world. And if you don't believe in your current product/service, be ready to build something else.
Be aware that this is not your regular course. One shouldn't expect to sit, fall asleep or take random notes. My methods include engaging lecture, Q&A, role play, speed-building exercises, competitions and physical activity.
This is what you can expect to learn how to:
Lauryn Ballesteros relentlessly questions how brands, start-ups and leaders can show up more authentically in the world.
Currently, she’s the VP of Partnerships for Seth Godin’s Squidoo (60th largest website in the USA) where she works with premium brands like Kraft, GE and others to build that very trust and credibility in the digital landscape.
She’s been seen in Fast Company, Mashable and others and was recently published in the bestselling book End Malaria alongside authors Tom Peters, Gary Vaynerchuk and Derek Sivers. She swears by boldness, unmatched hustle and a little bit of luck. You can follow her @heylaurynbee or read her work at LaurynBallesteros.com