App Store Optimization: Make Sure Your App Gets Noticed

, Director of Business Development at Grantoo

Today, getting discovered in the App Store can be the difference between success and failure. Making a great app isn't enough: you need to make it easy to find for your target audience. This is where App Store Optimization comes in.

App Store Optimization ("ASO") is like Search Engine Optimization ("SEO"), but for applications in the Apple App Store and the Android Market. This course will arm you with everything you need to know to optimize your app store listing for both markets. This one and a half hour class will be part lecture, part hands-on workshop with class members (but don't worry, having an app to work with is not required for this course). This class will help you:

  1. Understand Discoverability
  2. Optimize your description
  3. Design an eye-catching Icon
  4. Outmanuever competing apps
  5. Increase your chances of your app being Featured
  6. With a Hands-On Workshop after the lecture

This lecture is accessible to complete beginners, including developers with no marketing background, while also providing some advanced tips for those with experience in ASO. The goal of this class is to give you actionable learnings and tangible results that you can act on immediately.

You'll leave this class with a concise, actionable plan for improving your app's discoverability and increasing organic downloads.

  • App Store Optimization: Make Sure Your App Gets Noticed

    Yetizen Innovation Lab

    540 Howard Street, 2nd Floor
    San Francisco, CA

    There will be one 90 minute session for this course. In this course, I will cover:

    1) Discoverability

    What drives discoverability on iOS and Android? I will answer that question (hint: it's different depending on which platform you're on), and then work with an example from the class to show how users can discover that app.

    2) Optimize your description

    The heart of App Store Optimization is fine tuning your app's description. I will share tactics for increasing your app's ranking in key search results, and then work with an example from the class to improve their description.

    3) Design an eye-catching Icon

    On the App Store, you have to catch someone's attention in the blink of an eye as they scroll past countless options. To stand out from the crowd, you need a great Icon. I'll give you guidelines for designing or commissioning a great Icon, and walk through some examples of great icons on the App Store.

    4) Outmanuever competing apps

    With over 700 million applications on the App Store, chances are you have competitors. I can show you how to determine what keywords they are optimizing for, what keywords they may have overlooked, and how you can use analytics to discover a long tail of keywords to optimize for. I will then work with an application or idea from the class to walk through the keyword analysis process.

    5) How to get Featured

    Contrary to popular belief, getting Featured is not a lottery: you can influence the outcome. I will share the unique strategies you can employ to increase your chances of getting Featured, with separate deep dives into iOS and Android.

    6) Hands-on Workshop

    After the lecture, I'll make time to sit down with anyone who wants to go in-depth into their app store listing, competitive analysis, app icon, or anything else they have questions about.

    Mon, October 8th, 2012

    7:00 pm - 8:30 pm PDT

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Tyler York

Director of Business Development at Grantoo

Tyler York is a mobile marketing professional with years of experience working with Android and iOS applications. Tyler currently runs Developer Evangelism and Marketing at Betable, where he has written educational pieces on app development, marketing and discovery. Prior to Betable, Tyler was the third member of the Marketing team at Lookout Mobile Security, helping them grow their user base by over 3 million users in 6 months. Tyler graduated from Carnegie Mellon University with a Bachelor of Science in Marketing.

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