Ever wonder how to take your brand to the next level? How to entice local producers and reporters to cover your product or service?
Anna De Souza, brand consultant for Live in Five Public Relations and on-air lifestyle expert shares her tips for how you can begin interacting with media including:
Live in Five Public Relations
1370 Broadway, Fl. 5
New York, NY
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Anna De Souza has worked in public relations for an eclectic client listing that has ranged from fashion to travel and celebrity to publishing. An admitted news junkie excelling in interpreting and anticipating trends, she also enjoys a career as a brand consultant for Live in Five Public Relations and as a reporter having appeared as a Trend Expert on nationally syndicated BetterTV, ABC and FOX New, Martha Stewart Radio, and writing for the Huffington Post, SheKnows, Stylelist, ELLE.com, Refinery29, and other women’s online magazines. (Check out AnnaDeSouza.com.)
Anna’s experience within public relations extends into script writing, media training, event coordination and online media coverage/social networking. At Workhouse Publicity, she handled 20+ books per season, ranging in genre from home, fashion, food/wine, travel and more. She also handled publicity initiatives on behalf of Fitness, More, and Ladies’ Home Journal magazines at Meredith Corporation where she remained well-versed in story promotion, specifically in the health, celebrity, fashion, beauty, and lifestyle sector, as well as viral campaigns to promote cover stars, events and breaking news stories.
De Souza has considerable experience working within the food/restaurant, lifestyle, luxury, travel and fashion sectors and is well-versed in event coordination and logistics having overseen the More Magazine Marathon + Half Marathon, the More / Wilhelmina 40+ Model Search, and the Fitness Mind, Body, Spirit Games, and book tour events at Bergdorf Goodman, Saks Fifth Avenue and Sephora with sponsors such as Paper and Elle magazines.
She graduated from Rutgers University with a B.A. in Psychology loves seeking out new adventures – a muddy marathon or white water rafting, anyone?